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The RIDE THE WAVE Series - Blog Post Directory

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The RIDE THE WAVE Series – Blog Post Directory

John Wessinger

RIDE THE WAVE SERIES – Blog Post Directory

The RIDE THE WAVE Series is a series of blog posts that includes lessons and stories from my new book of the same title, RIDE THE WAVE: How To Embrace Change And Create A Powerful New Relationship With Risk

The series explores my personal and professional journey over the last 3 years: what I learned, what it means to ride the wave and how you can apply the lessons and principles to your own personal and professional lives to reach new levels of success.

The articles can be found by using the links included in this post and you can use the button at the bottom of each article page to print a PDF version of the post.

Thank you to everyone that has supported the series and please continue to LIKE, COMMENT and SHARE the articles with your personal and professional networks.

John

 

The RIDE THE WAVE Series:

INTRODUCTION:

This is an introduction to the series including a brief description of the current changes we are all experiencing in business and in life as well as how a new process is needed to meet these new challenges.

https://www.lateralussolutions.com/ride-wave-series-introduction/

 

RIDE THE WAVE SERIES – #1

The first post in the series is about our shared experience of change and my journey into the unknown worlds of surfing and entrepreneurship.  The post highlights the purpose of the series and what it means to ride the wave.

https://www.lateralussolutions.com/ride-wave-series-1/

 

RIDE THE WAVE SERIES – #2

The second post in the series is about my first attempt ocean surfing in Malibu, CA and how this experience would help to serve as the genesis or starting point for this series and my new book.

https://www.lateralussolutions.com/ride-wave-series-2/

 

RIDE THE WAVE SERIES – #3

The third post in the series is about the professional challenges I faced in the sales and marketing world and how my experiences from surfing would help to push me in a new direction.

https://www.lateralussolutions.com/ride-wave-series-3/

 

RIDE THE WAVE SERIES – #4

The fourth post in the series draws a parallel between my surf experience and what I was experiencing professionally.  It describes my challenges and the process I took to overcome them.

https://www.lateralussolutions.com/ride-wave-series-4/

 

RIDE THE WAVE SERIES – #5

The fifth post in the series highlights what I learned from exploring surfing and how I applied these concepts to the new challenges I was experiencing professionally.

https://www.lateralussolutions.com/ride-wave-series-5/

 

RIDE THE WAVE SERIES – #6

The sixth post in the series outlines the three principles that I learned from surfers and how they can be used as a process to find new success in the business.

https://www.lateralussolutions.com/ride-wave-series-6/

 

RIDE THE WAVE SERIES – #7

The seventh post in the series features the first principle of the RIDE THE WAVE Process: Embrace The Conditions. The article compares how surfers adapt to dynamic or changing ocean conditions and why we need to start approaching new business challenges in this way.

https://www.lateralussolutions.com/the-ride-the-wave-series-7/

 

RIDE THE WAVE SERIES – #8

The eighth post in the series features the second principle of the RIDE THE WAVE Process: Adopt A Progression-Based Mindset. The article compares how surfers use a progression-based mindset to build new skills and how a fixed mindset in business can hold us back from success.

https://www.lateralussolutions.com/ride-wave-series-8/

 

RIDE THE WAVE SERIES – #9

The ninth post in the series features the third principle of the RIDE THE WAVE Process: Use Risk As A Compass. The article compares how surfers use risk to improve at their sports and how we practice aversion in business by avoiding risk.

https://www.lateralussolutions.com/ride-the-wave-series-9/

 

RIDE THE WAVE SERIES – #10

The tenth post in the series walks through the first part of the RIDE THE WAVE Process and how to apply the three principles to the External Conditions, the Internal Mindset of the organization and the vision needed to Explore Strategic Risk.

https://www.lateralussolutions.com/ride-wave-series-10/

 

RIDE THE WAVE SERIES – #11

The eleventh post in the series goes through the second part of the RIDE THE WAVE Process and how to apply the three principles to the two main revenue generators inside any organization: Marketing and Sales.

https://www.lateralussolutions.com/ride-wave-series-11/

 

RIDE THE WAVE SERIES – #12

The twelfth post in the series brings everything together and uses the RIDE THE WAVE Process to look at the new challenges GoPro has faced, but how they have used the principles to adapt to market changes, build new skills and take on new levels of risk.

https://www.lateralussolutions.com/ride-the-wave-series-12/

 

RIDE THE WAVE SERIES – #13

In the thirteenth post, we revisit my surf journey from earlier in the series and how I continued to use the principles I learned from my first surf experience to redeem myself in Malibu on my second attempt.

https://www.lateralussolutions.com/ride-the-wave-series-13/

 

RIDE THE WAVE SERIES – #14

In the fourteenth post, we follow-up on my professional journey in the world of sales and marketing where I continued to use the principles I learned from both my surf and work experiences to launch a new business.

https://www.lateralussolutions.com/ride-wave-series-14/

 

RIDE THE WAVE SERIES – #15

In the final post of the RIDE THE WAVE Series I conclude with a discussion of the word “Stoke” and what it means to surfers and what it should mean to us in the business world.

How we want to achieve that feeling of stoke for ourselves, but that it’s our responsibility to give that feeling back to our customers when they buy our product or service.

https://www.lateralussolutions.com/the-ride-the-wave-series-15/

 

Excerpts taken from: RIDE THE WAVE: How To Embrace Change And Create A Powerful New Relationship With Risk

 

Order your copy of RIDE THE WAVE from the following retailers:

Hardcover:

LATERALUS Solutions Website

Amazon

Barnes and Noble

Itasca Books

eBook:

Amazon Kindle

Barnes and Noble Nook

Apple iTunes

Kobo