WE OFFER PRODUCTS AND SERVICES THAT TAKE THE SURPRISE OUT OF MARKET DISRUPTIONS
We help business leaders and organizations grow their sales, customers and market share. We collaborate with leadership and management teams to help them embrace change, build new skills and explore risk.
Lateralus works with organizations that are looking for ways to create new growth, but are struggling with their current marketing and sales process. Or experiencing employee attrition and a lack of motivation amongst teams. And organizations falling behind competitors and struggling to standout in their markets.
Marketing and sales no longer work in silos. Organizations need to have an end-to-end, marketing-to-sales process that covers every aspect of the customer decision journey. We understand this process from the strategic level and can help implement bold ideas at the customer level.
Our core belief is that organizations need to align their efforts with the new way that customers buy. We do this through holistic and actionable plans that accelerate the marketing-to-sales cycle in the short-term, but also generate long-term growth for the organization in the future.
From assessing current strategies to implementing new processes and systems, we have the marketing and sales experience to separate you from the competition. Regardless of the product lifecycle, we can help discover untapped opportunities that drive new growth.
Lateralus will conduct an in-depth analysis of the organization with a focus on the marketing-to-sales process. We identify ways to create new growth by: improving processes and systems, discovering new market opportunities and creating a customized strategic plan that drives customer value.
We believe in the power of collaborative relationships. We see ourselves as not just partners, but an extension of the organization. Lateralus has experience working closely with executives and management teams to support the execution of new strategies and transformative initiatives.
Lateralus focuses on the specific objectives for each individual client and works to fundamentally improve the organization from the inside out. We understand the challenges around strategic change and are committed to creating a solid foundation to build upon until the desired outcome is achieved.
PLAN | MARKET | SELL
We work with business leaders and organizations to integrate their marketing with sales and help align internal processes with the new way that customers buy.
Bridge the gap between marketing and sales by creating a single end-to-end process to become more efficient and effective.
DO YOU WANT TO SOLVE A PROBLEM OR EXPLORE A NEW IDEA?
Are you experiencing a problem and want it fixed immediately? Or are you’re anticipating a problem and want to start the process of planning for it now? Either way, we have the products and services for today’s changing business conditions.
WHAT HAPPENS IF YOU DO NOT SOLVE YOUR CURRENT OR FUTURE CHALLENGES?
Is your there a lack of clarity when it comes to what to do next? Does the uncertainty give you a sense of not having control? This type of mindset can lead to poor performance, lack of growth and a feeling of irrelevancy in the market.
Our product and services offerings are designed to streamline the marketing-to-sales process and shorten the overall sales cycle. Improved processes increase revenue and decrease costs. Putting you on the fast-track to growth.
Have a better understanding of the customer decision journey, identify the points of contact on that journey that will make the most impact from your efforts and create a unique buying experience for customers that is driven by value.