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PROCESS

A STRATEGIC MARKETING AND SALES PROCESS FOR OVERCOMING ANY NEW BUSINESS CHALLENGE

 

RIDE THE WAVE Process Logo

RIDE THE WAVE PROCESS

Ride the Wave Process is a marketing and sales process for business leaders and organizations looking for a holistic strategic planning approach to overcoming new business challenges. Identify new opportunities in the market, build new skills and tackle any new market challenge in the face of risk.
Evaluate external market conditions to understand how your customers now buy. Map out their unique decision journey, assess your skills and develop the capabilities needed in your specific market. Ride the Wave is a proven process for creating strategic initiatives that minimize risk and give you the confidence to do things that are new.

PROCESS FRAMEWORK


OVERCOME CHALLENGES

The Ride the Wave process will help to improve your focus, the engagement of your teams and you will have more control over your results as you anticipate new market challenges instead of reacting to them. 
Business leaders and organizations need a new process for quickly identifying and overcoming new challenges. Ride the Wave is a new approach to marketing and sales strategy designed specifically for the new conditions.

NEW INSIGHT

Gain new insight into your market and use new sales and marketing strategies that change the collective mindset of your organization and breakthrough the status quo.  
Receive a customized plan to use as a strategic roadmap and have more confidence in strategies that are new. Focus on your customer’s specific needs and use a process-driven approach that will help you explore new risk and see obstacles as opportunities.

IDENTIFY OPPORTUNITIES

The process uses new concepts and is designed to overcome the disruption and change experienced in current markets. Ride the Wave helps to evaluate markets, identify your opportunities and explore new challenges by minimizing risk. 
Ride the Wave is a simple and repeatable process that will help you overcome any new business challenge. Be More Like the Surfer and Ride the Wave.

PROCESS CASE STUDY #1

Identify New Opportunities


DISCOVERY WORKSHOP
Designed for individual executives or leadership teams
Workshops are tailored to the individual or organization
Includes a copy of RIDE THE WAVE and companion workbook
Participants receive a customized Strategic Blueprint 
Available in: ½ Day, Full Day, 2 Day or 1 Week formats

Workshops

 

FREE INTRODUCTORY WORKSHOP


MASTERCLASS
The course is comprised of 15 lessons or learning modules
Lessons are assigned to participants and completed on a weekly basis
Included is a copy of the RIDE THE WAVE book and a companion workbook
John works with participants either in-person, over the phone or via online chat
Masterclass Group Sessions are also available and held in Minneapolis

Masterclass

 

FREE INTRODUCTORY MASTERCLASS


SURF EXPERIENCE
Wake Surf Experiences are on Lake Minnetonka and includes a Full Day Workshop and Full Day Off-Site Wake Surf Experience
Ocean Surf Experiences are at Malibu Beach and includes a Full Day Workshop and Full Day Off-Site Ocean Surf Experience
Includes a copy of RIDE THE WAVE and Companion Workbook
CONTACT US FOR SURF EXPERIENCES  

Surf Experience

 

FREE EXPERIENCE CONSULTATION