RIDE THE WAVE: HOW TO EMBRACE CHANGE AND CREATE A POWERFUL NEW RELATIONSHIP WITH RISK
RIDE THE WAVE BOOK
This book is for organizations, business leaders and anyone looking for a new process to overcome personal or professional challenges. Use the three principles of the surfer to find new sales and marketing success by embracing the market conditions, adopting a progression-based mindset and learning to use risk as a compass.
Ride the Wave is a tactical and inspirational take on how to overcome the new sales and marketing challenges faced by business leaders today. With market disruptions around every corner, Ride the Wave is a new process to embrace change and create a powerful new relationship risk.
This book is for business leaders and organizations looking for a process-driven approach that is simple, easy to use and focused on overcoming sales and marketing’s newest challenges.
Ride the Wave is full of new ideas and concepts to help you think differently about your business challenges, but uses the mindset of the professional surfer as a roadmap for overcoming them.
The book outlines the methods, tactics and strategies of organizations that have found success using the process. Any business leader, regardless of industry or market, can use this book to ride the wave.
Ride the Wave is different from traditional business books in that it pushes the reader to embrace new market challenges, learn new skills and explore new risk head on rather than avoid it.
Read the book on your own or use it with your sales and marketing teams to find new opportunities in your given market. Use risk as a strategic compass to build new organizational capabilities and create strategies that allow you to challenge the status quo.
Ride the Wave is a repeatable process that you can use for any new obstacle and the book is an easy way for you to ride the wave on your own. Use the three principles of the surfer to find sales and marketing success. Be More Like the Surfer and Ride the Wave.
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