LATERALUS is a marketing firm based in Minneapolis, MN. We help business leaders and organizations integrate marketing with sales and align internal processes with the new way that customers buy.
We use an integrated approach of strategic planning, marketing and sales to make organizations more efficient and more effective. Our expertise is in creating transformative business strategies that improve how companies market and sell their products or services.
LATERALUS was founded by John Wessinger in July of 2014 and built from his 15 years of experience working within the healthcare and retail industries. He has helped to build market leaders and contributed to the success of billion-dollar brands within global organizations.
As a marketing and sales strategist, John can solve complex business challenges and relieve pain points within organizations. He works with business leadership and collaborates with sales and marketing teams to design initiatives that challenge the status quo and the way companies do business.
After working with LATERALUS, you will have more control, better focus and the ability to manage the changing market conditions. You will develop new skills and organizational capabilities that will lead to increased growth and improved results.
You will also have a new relationship with risk and feel more confident when implementing new sales and marketing initiatives. If you do not achieve the intended results, we will work to develop a new initiative that does produce the desired results at no additional charge.