LATERALUS SOLUTIONS

LATERALUS IS A STRATEGIC MARKETING AND SALES FIRM DESIGNED FOR TODAY’S CHANGING BUSINESS CONDITIONS 

 

THE NEW CONDITIONS

There are new sales and marketing challenges impacting business conditions and it’s only a matter of time before every industry feels the pain of continual market disruptions. Not being prepared to meet these new challenges head-on will wipe out many organizations.
With rapid change, you can’t be slow. If you’re standing still, you’re falling behind. And because of mass distraction with the way we live and work, you need to find creative and innovative ways to stand out from the crowd.
How will you grow your business when you are constantly battling wave after wave of change?

THE BUSINESS CHALLENGE

The biggest challenge in any business is continually finding new ways to grow. Whether it’s sales, revenue, market share or new customer growth, every organization needs to find ways to grow in market conditions that are always changing.
It can be hard to identify the skills needed inside the organization when the market is in a constant flux. And trying to overcome new challenges is risky when you don’t know what the results of making a change will be.
Organizations start to practice risk-aversion instead of seeing change as an opportunity to grow.  

 

 

THE PROBLEM

Solving these problems through trial and error takes time. And looking for help in an ocean of choice is time-consuming, confusing and frustrating. Often spending money on big names, bloated budgets and services you don’t need.
Most solutions focus on marketing with no regard for how it will impact sales. This causes a disconnect between the two main growth drivers inside the organization that should be working together instead of in opposite directions. 
This creates additional costs, overlapping services and a loss of traction in markets that have already come and gone.

THE SOLUTION

Lateralus Solutions helps organizations navigate these changing business conditions and guide leaders through the process of overcoming market challenges by using the natural momentum within changing markets to generate new growth.
We will help you discover white space in congested markets and accelerate the time it takes to identify a lead and close the sale. We integrate the strategic expertise of a consulting firm and the creative approach of a marketing agency with the customer knowledge of a world class sales organization. 
We create sales and marketing initiatives that take the surprise out of market disruptions.  

 


ABOUT

Lateralus is a marketing and sales firm designed for today’s changing business conditions. We help organizations grow their sales, customers and market share through an integrated approach of strategic planning, marketing strategy and sales execution.
We collaborate with leadership teams to drive new growth by helping clients understand changing markets, build new capabilities and explore risk-driven strategies that accelerate growth. We are industry agnostic, project-based specialists and have a dual set of expertise in marketing and sales.

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PRINCIPLES

Our organization is founded on a set of principles that help organizations embrace change, build new organizational capabilities and explore strategic risk. Our goal is to create strategic initiatives that challenge current thinking and break through the status quo. 
Principle I: Embrace Change and thrive in complex and changing business environments. Principle II: Adopt A Progression-Based Mindset and stay ahead in a business world that is continuously evolving.  Principle III: Use Risk As A Compass to explore new challenges and reach new levels of success.

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APPROACH

Our approach is to align your organization with the new way that customers buy. We do this by creating innovative marketing strategies and driving your new initiatives though sales execution. Our focus is on providing value to our clients and helping them create strategic initiatives that transform their organizations.
We understand the end-to-end, marketing-to-sales process and the new methods needed to take your products and services to the next level. We have worked with companies in the Healthcare, Bio-Tech, Retail, Technology, Manufacturing and Real Estate Industries.

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SPECIALTIES

Executives, leadership teams, managers, trainers, human resource and talent management groups, marketing teams, sales teams, business owners and entrepreneurs have all used our services to inspire their people to embrace new challenges and explore them through risk. 
Our specialties include: Contract and Project-Based Consulting, Project Management, Industry and Market Analysis, Revenue Strategy, Inbound Marketing, Customer Mapping, Marketing Content, Social Media Strategy, Brand Awareness, Lead Generation, Messaging, Salesforce Effectiveness, Marketing and Sales Platforms, Process Design.

OUR SPECIALTIES